Branding

UNKI Coffee Branding

Client:

UNKI Coffee

Industry:

Food & Beverages

Region:

UK

Duration:

1 Month

Budget:

£1500

Unki Coffee is a well-established local coffee roastery known for quality and craftsmanship. To remain competitive and appeal to a younger demographic, Unki wanted to refresh its brand identity, expand its digital presence, and create a new roadside signage system to increase visibility, footfall, and online engagement.

Unki Coffee is more than just a beverage; it’s a catalyst for connection, creativity, and positive change. The brand champions quality, innovation, and sustainability, and invites young coffee lovers to embrace individuality, explore new flavours, and join a journey of discovery in the world of coffee.

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Our Approch

  • Brand Strategy Workshops
    Engaged with the client to define brand values, tone of voice, and audience aspirations.
  • Visual Identity Exploration
    Developed a refreshed brand identity balancing heritage and modern appeal.
  • Digital-First Thinking
    Designed assets adaptable for both online and physical touchpoints, ensuring consistency.
  • Signage Prototyping
    Explored material options and layouts for durable, sustainable roadside signage that would stand out and reflect Unki’s ethos.

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The challenge

  1. Outdated Brand Identity
    • The previous branding no longer resonated with younger audiences.
    • Visual identity lacked vibrancy and differentiation from competitors.
  2. Limited Digital Engagement
    • Weak online presence hindered opportunities to grow e-commerce sales.
    • Brand storytelling wasn’t being fully communicated across digital channels.
  3. Low Physical Visibility
    • Existing roadside signage was dated and failed to attract passing traffic.
    • Needed to stand out in a busy urban Bristol setting while staying true to Unki’s craft ethos.

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The solution

Solutions

  1. Brand Identity Refresh
    • Introduced a bold new logo with clean typography and vibrant accent colours to reflect creativity and individuality.
    • Refined colour palette: earthy tones (heritage and quality) paired with pops of energetic hues (youth and innovation).
    • Flexible visual system designed for packaging, merchandise, digital content, and in-store experiences.
  2. Digital Expansion
    • Developed refreshed brand assets for social media, website, and e-commerce platforms.
    • Enhanced digital storytelling with strong photography, lifestyle imagery, and a youth-oriented narrative focused on discovery and connection.
  3. Roadside Signage
    • Designed and installed eye-catching, sustainable signage to increase local visibility.
    • Materials chosen for durability and eco-credentials, in line with Unki’s sustainability values.
    • Signage incorporated high-contrast graphics and bold typography for maximum impact in a roadside environment.

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Measurable results

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